Cameron Browne is a freelance photographer, and one of two official photographers for the Portland Trail Blazers. He’s a photographer with professional expertise ranging from sports, portrait, travel, corporate, product photography and more.

In today’s competitive creative industry, brand image is a key differentiator in the larger competitive landscape. To stay relevant in this context, Cameron felt it best to consolidate image through a strong visual identity.

Providing the brand with a logotype and brand guidelines. Developing a brand story communicating his passion, personality, and hands-on approach. It’s meant to reflect Cameron Browne’s style and persona. Reading as confident, classic, experienced, masculine, and  gruff hands-on feel, without being arrogant.